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Enquirer Consulting Group / Prepared for Kobelco Construction Machinery USA
August 2026

Every territory you want,
worked by name.

You said it runs from parts and service through product management, sales and leadership. That is the whole chain, so here is the short version of what we would build against it. About three minutes end to end.
DesignBuildRunHand over
BUILDRUNOWN
Enquirer AI is the outbound engine of Enquirer Consulting Group
What we see

You are growing this territory by territory.

01
Kobelco USA sells crawler excavators from the mini class through mass excavation and demolition, out of Katy and built in South Carolina, with the SK1300DLC-11 added in April.
02
The route to market is a network of independent dealers, and the dealer owns the contractor relationship. Alongside it sits a national accounts team working large fleet and rental buyers direct.
03
Growth arrives one territory at a time. In June a Carolinas distributor went from mini only to the full excavator line across 37 counties.
04
The rhythm around it is the show calendar and the trade press. What we cannot see from the outside is what runs between those moments, on a schedule.
You were brought in to expand the excavator business in North America.
Prepared for Kobelco Construction Machinery USA
Where this goes

What changes when the top of the funnel runs every week.

Today
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New territory arrives when the right distributor turns up or a relationship matures.
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Contractor and fleet demand is created mostly at the dealer, so what you see is what the network happens to produce.
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The calendar peaks around the shows, then goes quiet for months.
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Your national accounts people are closers. Time they spend finding the next name is time they are not closing.
In the first weeks and months
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A named list of candidate distributors in the territories you have not covered yet, built by state and by line of business, verified one at a time.
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A second list of the contractor and fleet accounts you want on Kobelco iron, mapped to the dealer who would carry them.
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A message written for one real person, about their fleet, their territory and their season. No templates and no blast.
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Positive replies landing warm with your team and a way to reach them.
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At four months you own the lists, the messaging, the tooling and a trained operator.
Enquirer Consulting Group
How the engagement works

Build. Run. Own.

01 / BUILD

Build

We design, staff and stand up the complete unit. The named-account data, the messaging, the outbound engine, the automation and the reporting.

02 / RUN

Run

We run it in market for a fixed four months and prove it on real booked meetings, not slides. First conversations land early.

03 / OWN

Own

We hand over the playbook, the tooling, the dashboards and a trained operator. You own the engine.

One contractor, a network of specialists. One point of contact, and you never manage a stack of tools or freelancers.
We build it, run it in market, then hand you the keys
What we build for Kobelco Construction Machinery USA

Three things, matched to how you actually grow.

The two lists

Candidate distributors in your white space territories, and the named contractor and fleet accounts you want running Kobelco. Built to your definitions, verified person by person, yours at the end.

The message

Written one person at a time off what they run, what they buy and where they operate. It speaks the language of parts, uptime, service coverage and residuals, not marketing copy.

The handover

The playbook, the tooling, the dashboards and a trained operator. A fixed four months, then your team runs it without us.

This sits on top of the dealer network, it does not cut across it. Every conversation we open can land with the dealer who owns that territory.
Enquirer Consulting Group
The engine, in plain terms

Every message, written for one real person.

01

Target

We build the named lists, candidate distributors by territory and the fleet accounts you want, then verify every person before a single message goes out.

02

Personalize

AI reads each profile and writes a unique message. No templates.

03

Hand off warm

A positive reply pings you and your operator with the prospect and a way to reach them.

04

You take it from there

You take pre-qualified conversations. The engine handles everything before it.

Research-led and human-reviewed. Every message is on-brand, and most of the volume runs on capacity we operate, not only your account.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Why this fits Kobelco

You have run the named account motion at the biggest scale there is.

01

You know what this is worth

A decade running North American National Accounts at Caterpillar, then a directorship at CNH. You know what a named list worked on a schedule produces, and how much grind sits in front of the first real conversation.

02

The mandate is expansion

You came in to expand the excavator business in North America. White space territory and fleet accounts are where that number comes from, and both are findable lists.

03

It has an end date

Four months, then it is yours. No agency on retainer forever, no stack of tools to manage, and no dependency on us to keep it running.

Enquirer Consulting Group
Proof, in the field

Numbers from live campaigns, not projections.

Tim Rath
Chief Operating Officer, Innovative Radiology
Enquirer AI helps us identify the right people and start the conversation in a much smarter way.
$10M+
New business sold for clients.
3,500+
Qualified conversations generated.
100,000+
Decision makers reached for clients.
Fixed engagement, then you own it.
Why ECG

You own it at the end. That is the difference.

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Without building an outbound team from scratch.
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Without a permanent agency on retainer forever.
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Without a stack of tools and freelancers to manage.
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Without lock-in. You own the engine, including the operator who runs it.
A freelancer sends emails. An agency rents you reps. A consultancy hands you a slide deck. We design the engine, staff it, run it, prove it on real meetings, then hand you the keys.
Enquirer Consulting Group
How we start

Stand up fast. Prove it. Then scale.

Stand up

Build

The named-account data, the messaging, the engine and the dashboard. Day-one capacity from warmed assets and managed seats.

Prove

The test

Run against the KPIs we agree up front. First meetings on the calendar early.

Scale

Ramp

Once the numbers hold, ramp the seats and breadth to the volume you want.

Own

Hand over

Playbook, tooling, dashboards and a trained operator. The engine is yours.

Onboarding sets the targeting and the voice first, so the outreach lands warmer every week.
Enquirer Consulting Group
Next step

Let's see if the mechanism fits.

  1. A short call with Ben, 20 minutes, at a time that works for you.
  2. Ben brings the named accounts and the exact people we would start with. You tell us if the list is right.
  3. If it fits, we agree the scope and a start date. If not, you keep the read.
Reply with two or three times that suit and we will work around you, or grab a slot at calendly.com/enquirer/review.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Enquirer Consulting Group

We build it, run it in market, then hand you the keys.

Ben Beattie   /   ben@enquirerconsulting.com   /   calendly.com/enquirer/review
Enquirer AI is the outbound engine of Enquirer Consulting Group. Prepared for Kobelco Construction Machinery USA.